Privacy policy and authorization for the use of data by www.abarcashoes.com

Data protection is a matter of trust and your trust is important to us. In order to make you feel safe when visiting our websites, the processing of your personal data is carried out in strict compliance with legal provisions. In this regard, we would like to inform you about our data collection and use system. The following description of our privacy policy explains what data about you is recorded on our websites and which of these data is processed and used, how and to whom you can contact if you have any questions or requests.

1. Institution responsible and rights of the affected party

The institution responsible for the collection, processing and use of your personal data within the meaning of the Spanish Data Protection Law is Abarca Shoes (hereinafter, Abarca Shoes). Communication with Abarca Shoes as the responsible institution can be carried out through the contact details mentioned below:

- Address: Abarca Shoes, Calle Mayor, 273 - 30006 Murcia, Spain

- Telephone: +34 676 959 768

- Email: administracion@abarcashoes.com

You will be able to receive information free of charge and at any time about your data stored in our system, as well as assert your rights to correct, block or delete your data. To this end, we request that you please use the contact details mentioned above.

If you wish to revoke all or part of the right of Abarca Shoes to collect, process or use your data in accordance with these provisions of the privacy policy, you must send your request by email or letter to the same contact information previously stated.

2. Collection, processing and use of personal data

Personal data corresponds to information about material or personal relationships of a determined or determinable real person. This set of information includes, for example, your name, your telephone number, your address and all the data that you have provided to us when registering and creating your customer account.

2.1 Customer account

For each customer who registers on our site through the "Login" function, we create a customer account, that is, a direct access to your data stored in our system that is password protected. Among other things, you can view information about your recently closed, open and shipped orders here or manage your personal data and the newsletter.

2.1.1 Creation of the customer account

It will be mandatory to enter the following data to create a customer account (mandatory data):

- Your email address

- Your password

- Your name

- Your last name

- Your sex

- Statement of privacy policy provisions

The shipping addresses of the invoice and the merchandise must be entered only when placing an order. To process your order we need your correct name, address and payment details. Your email address is necessary to confirm the entry of the order and its shipment, as well as to be able to communicate with you for any other reason. In addition, your email address is used as a username when you log in to your customer account.

2.1.2. Use of the customer account

You can use your Abarca Shoes customer account to log into the Abarca Shoes online store. In addition, you can also use your customer account to access other services of the Abarca Shoes group. Your data will be sent to these providers only when you log in there. In the event that they are not Abarca Shoes services, the transmission of data will only take place with your prior consent, which you may give in the respective registration process.

If you do not log out of your customer account, it will remain active automatically (it will not close itself). This function allows you to use a part of our services (eg your “Favourites”) without logging into your customer account again. However, for security reasons, when you try to change your personal details or place an order, you will be asked to enter your password again.

2.1.3. My preferences

At Abarca Shoes, you can indicate whether certain brands or categories seem particularly interesting to you, as well as convey your disinterest in other brands. To this end, you have the function "My Account". In your customer account you can see and adjust your preferences at any time. Through the information you provide us, we personalize, among other things, your home page in order to shape our service to better suit your priorities and interests.

2.2 Collection, processing and use of your personal data

The collection, storage and processing of your data is carried out to process your purchase, including any subsequent guarantees, adjust our services to your interests (for example: "My Account") and provide data to the technical administration, as well as for purposes own marketing (for more information, see point 2.3) and to avoid crimes and scams. Your personal data will be transmitted to third parties only if this is protected by law, as well as to process contracts or for billing reasons, for marketing purposes or when you have previously consented. By way of example, within the framework of the execution of the order, the service providers contracted by us (for example, transport and logistics companies, banks, etc.) will receive the necessary data to process the order and carry out the order. Our service providers may only use the data transmitted in this way to fulfill the task entrusted to them.

2.3 Use of your data for advertising purposes

In addition to using your data to manage your purchase at Abarca Shoes, we use your information for the following purposes: to permanently improve your shopping experience and customize your interface according to your interests and needs to simplify your customer experience; communicate with you about your orders, as well as to inform you about certain products or promotions; recommend products or services that may be of interest to you.

For this purpose, we use available information such as, for example, receipt and reading confirmations of emails, information about the device you use, about your internet connection, your operating system and platform, date and time you access the site or products you were viewing, as well as information we receive from you (this includes information transmitted or generated automatically). We also use your order history.

You may request at any time the total or partial revocation of the use of your personal data for advertising purposes without this generating additional costs that should be added to the basic rates stipulated. To this end, it will be enough to communicate your claim in writing by any of the means of contact mentioned in point 1 (email, letter).

2.3.1 Newsletter

In order to send you the newsletter, we use the email address indicated by you, but we also need your confirmation that, as the owner of the email address, you agree to the sending of this newsletter.

In the event that you subsequently decide not to receive our newsletter any longer, you may revoke your consent at any time without this generating additional costs that should be added to the stipulated basic rates. To this end, it will be enough to communicate your claim in writing by any of the means of contact mentioned in point 1 (email, letter). Naturally, in every email sent with the newsletter you will find a link to unsubscribe.

2.3.2 Product recommendations by email

If you made a purchase through Abarca Shoes, you will receive periodic emails with product recommendations. The sending of these product recommendations is independent of your subscription to the newsletter. In this way, our intention is to provide you with information about products in our catalog that might interest you based on your recent purchases with us.

In the event that you decide to no longer receive our product recommendations or our advertisements in general, you may request the withdrawal at any time without this generating additional costs that should be added to the stipulated basic rates. To this end, it will be enough to communicate your claim in writing by any of the means of contact mentioned in point 1 (email, letter). Naturally, in every email sent you will find a link to unsubscribe.

2.3.3 Banner advertising

The data we store about you and your activity on the site is also used to personalize the advertising that appears to you in the banners. These are advertisements linked to third party pages. In most cases, this is done using cookies or pixels. Our goal is to provide more useful and interesting advertising for you. For this reason, in banner advertising you will mainly see products that you have already looked at on our site or products similar to these (so-called “Retargeting”). We use only pseudonymised data for banner advertising, ie no information that could be linked to your person (eg your name or email address) is stored in the cookies.

For more information about cookies, pixels and retargeting, see points 4 and 7 of this privacy policy.

2.3.4 Contests, market research and opinion analysis

In the case of contests, we will use your data for the purpose of notifying you of the winners and publicizing our offers. For more information in this regard, see the conditions of participation of the respective contest.

We also use your data for the purpose of conducting market research and opinion analysis. The data collected within the framework of market research and opinion analysis will not be used for advertising purposes. For more information (particularly about the analysis that is made of your data), see the specific data of the respective survey or the information provided on the site where you enter your data. The answers you provide in surveys will not be transferred to third parties or published.

You may request at any time the total or partial revocation of the use of your data for market research or opinion analysis without this generating additional costs that should be added to the stipulated basic rates. To this end, it will be enough to communicate your claim in writing by any of the means of contact mentioned in point 1 (email, letter). Naturally, in every email sent with the surveys you will find a link to unsubscribe.

3. Cookies

Accepting the use of cookies is not a necessary condition to visit our websites. However, it is our duty to inform you that the functionality of our website and our service will be limited if you do not allow us to use cookies.

What are cookies?

Cookies are small files that are stored on your computer support and save certain settings and certain data to exchange with our system through your browser. Basically, a distinction is made between 2 different types of cookies: session cookies that are deleted when you close your browser and temporary/permanent cookies that are stored on your computer support for a longer period of time or indefinitely. Storing this information helps us to present our websites and offers to you in a personalized way and simplifies their use in the sense that, for example, certain data you enter is saved and thus does not have to be entered constantly.

What cookies does Abarca Shoes use?

Most of the cookies we use are deleted from your hard drive when you close your browser (ie they are session cookies). Session cookies are necessary, for example, to be able to offer you the basket function when you browse various pages. In addition, we also use cookies that remain on your hard drive. In this way, when you visit the site again, it will automatically detect that you have already been there and your preferences and settings will be loaded. These temporary or permanent cookies (they can last from 1 month to 10 years) are stored on your hard drive and are automatically deleted after a predetermined period of time. These cookies have as main objective to make our proposal according to the interests of the user, in a more effective and safe way. These files allow us, for example, to show you information on our page that is specially tailored to your interests. The sole purpose of these cookies is to adjust our proposal to your wishes as a customer in the best possible way and thus be able to offer you the most comfortable navigation possible on our site.

What information is stored in cookies?

The cookies used by Abarca Shoes only store pseudonymous data. By activating cookies, they are assigned an identification number that is not related at any time to your personal data. Your name, your IP address or similar data that could allow the cookies to be directly related to your person, will not be stored in the cookies. Thanks to cookie technology, we receive only pseudonymous information, for example about the pages of our shop visited, the products viewed, etc.

What is the segmentation by behavior of the site or "Onsite Targeting"?

On the Abarca Shoes websites, data is compiled based on cookie technology in order to optimize our advertising and our entire online offer. This information is not used to identify you individually, but is merely used to evaluate the use of the site through pseudonymised data. Thanks to this technology we can show you advertising and/or special offers and services, the content of which is based on information received from the site usage analysis system or "clickstream" (for example, advertising based on the fact that in recent days only saw ads for platform shoes). Our goal is to be able to offer you an online proposal that is as attractive as possible for you and show you advertising according to your areas of interest.

Are there cookies from other providers as well (“Third-Party-Cookies”)?

Abarca Shoes makes use of some advertisers that help to create a more interesting online proposal and websites for you. For this reason, when visiting the websites, cookies from partner companies will also be stored on your hard drive. In this case, these are temporary/permanent cookies that are automatically deleted after a stipulated period of time. These temporary or permanent cookies (they can last from 14 days to 10 years) are stored on your hard drive and are automatically deleted after a predetermined period of time. Cookies from our partner companies also contain purely pseudonymised data and even, in most cases, anonymous information. For example, information about viewed products, purchases, searched products, etc. is stored. In addition, some of our advertisers also collect information about the sites you visited before entering our page or the products that interest you in order to show you the advertising that best suits your interests.

Retargeting

Our websites use retargeting technologies. We use these tools to offer you a more attractive online proposition for you. This technology allows us to display advertising on the websites of our associated companies, especially aimed at Internet users who have already been interested in our store and our products. We are convinced that showing personalized advertising and according to the interests of the user in general is more interesting than random advertising without foundation. These advertisements on our partner sites are displayed based on cookie technology and an evaluation of prior site usage. This type of advertising is developed entirely under pseudonyms.

When you use our site, cookies are used and data about your use of the page is compiled, stored and used. Your information is stored in cookies that remain even after you have closed your browser and can thus be reloaded on your next visit to the site.

How can you prevent the storage of cookies?

You can configure your browser in such a way that cookies are only stored when you give your consent and thus prevent cookies from being stored in the future. If you would like to enable only the cookies of Abarca Shoes and not those of our service providers and partners, you can select the option "Disable third-party cookies" in your browser.

In general, in the menu bar of your browser you will be shown through the help function how you can do to reject new cookies and disable cookies in operation.

4. Log files

When accessing the Abarca Shoes sites, the respective web browser transmits information about the use that is stored in record files called log files. The data sets stored in this way contain the following information: date and time of access to the site, name of the site opened, IP address, HTTP referrer (URL from which you reached the various websites), amount of data transferred and information about the browser used, including its version.

From Abarca Shoes we analyze these log files in order to continue improving our offer and the Abarca Shoes Store and to prepare the contents in such a way that browsing is more comfortable for users, as well as to find and solve errors more quickly and control server capabilities. Likewise, these log files are used to reject attacks on our Abarca Shoes Store, for example. within the framework of denial of service attacks that seek to block access to our Abarca Shoes Store through an overload generated by an excessive number of queries.

5. Web analysis

In order to constantly improve and optimize our offer, we use tracking technologies. For this purpose we use the services of Google Analytics.

5.1 Google Analytics

This website uses Google (Universal) Analytics, a web analytics tool from Google Inc. (www.google.de). Google (Universal) Analytics uses methods that enable an analysis of your use of the website, for example through cookies (text files that are stored on your computer). The information generated through your use of the website is generally sent to a Google server in the United States, where it is stored. By activating the anonymous IP address option on this website, the IP address will be abbreviated before being transmitted within the territory of the Member States of the European Union or of the signatory countries of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. The anonymous IP address transmitted by your browser within the framework of Google Analytics will not be linked to other data held by Google.

To prevent Google from compiling and processing the data generated by the cookies and related to your use of the website (incl. your IP address), please download and install the following browser plug-in by clicking the link: http://tools .google.com/dlpage/gaoptout?hl=es .

As an alternative to the browser plug-in, you can click this link to block the collection of data on this website by Google Analytics from now on. By doing this, an Opt Out cookie will be stored on your device. If you clear your cookies, you will need to click this link again.

6. Retargeting and Data Collection by Third Parties for Banner Advertising

For retargeting and banner advertising we make use of third party services that use cookies on our site. The providers are the following:

Doubleclick by Google, Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; https://www.google.es/intl/es/policies/technologies/ads/

Nugg.ad GmbH, Rotherstr. 16, 10245 Berlin, Germany; https://www.nugg.ad/en/privacy/general-information.html

Adform Germany GmbH; Gr. Burstah 50-52, 20457 Hamburg, Germany; http://site.adform.com/privacy-policy/en/

Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA; https://www.facebook.com/about/privacy

Criteo CIL, 32 Rue Blanche, 75009 Paris, France; http://www.criteo.com/es/privacy/

The Rubicon Project Ltd., Walmar House, 5th Floor, 296 Regent St., London, W1B 3HR, UK; http://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/

Yieldlab AG, Colonnaden 41. 20354 Hamburg, Germany; http://www.yieldlab.com/meta-navigation/data-protection/

Xaxis, Inc., 132 West 31 Street, 9th Floor, New York, NY 10001, USA; https://www.xaxis.com/static/view/privacy-policy-en

9. Secure data transfer

The transfer of your personal data takes place safely thanks to its encryption. This of course also refers to your order and your customer account. To this end, we work with the TLS (Transport Layer Security) and SSL (Secure Socket Layer) systems.

Likewise, our websites and other proprietary systems are protected through technical and organizational measures against their loss, destruction, modification, unauthorized access and the disclosure of your data by unauthorized persons.